Creating new customer value through innovation

Creating new customer value through our business activities
to solve the social challenges that stand in our society.
That’s our vision for 2025.

In 2017, Mitsui Chemicals celebrated the 20th anniversary of its establishment in 1997.
On this occasion, we have been discussing what must be continued and what must be changed for the Group to ensure further growth. At the same time, we have incorporated which activities we should engage in and what kind of contributions we should make in our 2025 Long-Term Business Plan as a part of efforts to realize our Corporate Mission.

In order to achieve this plan, it is vital that we aggressively take on difficult challenges.

Through this plan, I hope that you will understand and identify with our targeted future society and how we will contribute to it as a company. As we work toward achieving our goals, I would also ask that you continue to support us in creating a better society.

Where there are social challenges,
there is Mitsui Chemicals Group.

  • The environment is changing faster and faster.

  • The global population is set to hit 8 billion. Populations are surging in developing countries and growing older in developed countries.

  • Urbanization is causing issues with poverty, hygiene and more.

  • Technology is evolving, but infrastructure is deteriorating.

  • A spike in globalization is changing the way we see national borders.

  • And there are increasingly serious problems around resources and energy.

Chemistry must play a prominent role in addressing a variety of social issues.
We are committed to the sustainable development of society and the Group by creating new customer value and helping to resolve social challenges through our business activities.

Mitsui Chemicals has its roots in solving social challenges.

  • To help solve food shortages, we used coal gas byproducts to make fertilizer.

  • To support the Japanese deep blue culture, we became Japan’s first producer of synthetic indigo.

  • To modernize industry in Japan, we opened Japan’s first petrochemical complex.

In 1892, Mitsui Mining launched the full-scale coke operations that set us on the road to launching a coal chemical business at the Omuta Works in 1912, a turning point now over 100 years behind us. The Mitsui Chemicals Group has always striven to provide innovative technological solutions and products to meet the needs of the times.

Aim of the Mitsui Chemicals Group

Based on its triple bottom line management approach, which connects economic, social, and environmental measures, Mitsui Chemicals has identified those targeted business domains in which it can make the most of its robust platform to contribute to society through its business activities and resolve social issues. Drawing on this platform, we are building a customer-driven business model.
The Mitsui Chemicals Group will help build a better future society across five business domains. In addition to Mobility, Health Care, Food & Packaging, and Next Generation Businesses, which are positioned as targeted business domains that will help propel growth going forward, these five business domains include Basic Materials through which we provide materials that form the basis of society and industry.

Corporate Mission

Contribute broadly to society by providing high-quality products and services to customers through innovation and the creation of materials, while keeping in harmony with the global environment.

Corporate Target

Constantly pursuing innovation and growth to become a chemical group with an undisputed global presence.

Mega Trends

Social Issues

Targeted Business Domains

Provide Materials for the Basis of Society and Industry

The Three Targeted Growth Domains


Health Care

Food & Packaging

Next Generation Business

Basic Materials

Key Business Issues


  • Accelerate reform of business portfolio Shift to a customer-driven business model
  • Increase cash generation capabilities



  • Maximize products and services that will contribute to our targeted future society
  • Ensure safety
  • Use resources efficiently and reduce environmental burdens
  • Promote environmental and social responsibility across the entire supply chain

Targeted future society

What can Mitsui Chemicals offer to help future society?

Mobility, Health Care, Food & Packaging, Basic Materials and Next Generation Business.
With these five business domains, and three basic strategies of pursuing innovation, accelerating global expansion and strengthening our existing businesses, Mitsui Chemicals will work to solve challenges around the world.

Five business domains contributing to future society

At the intersection of the strengths of MCI Group and the megatrends of society,
we will further deepen and crystalize our concept for each of our five business domains.


Providing solutions that make full use of our comprehensive strengths

The Mobility domain encompasses every possible mode of human and commodity transportation and focuses mainly on automotive materials. In the automobile industry, there are major changes in needs and roles such as CASE and Maas. The Mitsui Chemicals Group is drawing on its broad lineup of materials, superior technological capabilities, and outstanding product quality to deliver solutions that meet the diverse needs of customers at the earliest possible opportunity. With the Mobility domain as a key earnings pillar, every effort will be made to secure firm profit growth in global markets.

Health Care

Providing products & services that contribute to QOL through chemical innovations

In the Health Care domain, the Mitsui Chemicals Group is committed to delivering products and services that help improve people’s quality of life (QOL). These efforts are aimed at ensuring the realization of good health and happiness in an aging society.
Interest in health has grown in response to the low birthrates and aging of developed countries coupled with economic growth in emerging markets. Recognizing the increasingly diverse nature of the market’s needs, the Mitsui Chemicals Group provides products that help improve QOL while realizing health and happiness in an aging society.

Food & Packaging

Providing solutions for world food problems and seizing new business opportunities

In the Food & Packaging domain, the Mitsui Chemicals Group is endeavoring to help solve the global-scale shortage of food.
Rapid growth in the world’s population has led to severe shortages of food, making it imperative for society to reduce food loss and waste and stabilize agricultural production. Moreover, needs have been rising for safe and reliable food sources that also have less of an impact on the environment. The Mitsui Chemicals Group provides products that address these needs. Based on a variety of activities in such wide-ranging areas as adhesive and coating materials, films and sheets for packaging and industrial use, and agrochemicals products, that make the most of the Company’s resources including organic synthesis and film processing techniques, areas in which Mitsui Chemicals boasts considerable expertise, every effort is being made to expand and reinforce operations through the overseas business development.

Basic Materials

Providing materials for the foundations of society and industry

In the Basic Materials Business Sector, Mitsui Chemicals provides materials across such wide-ranging fields. To secure stable profits by providing distinctive technologies and high value added products while further reinforcing cost competitiveness.

Next Generation Business

Creating solution & system businesses through open innovation

Through open innovation and efforts to strengthen intelligence while making the most of the corporate venture capital function, Mitsui Chemicals will create new businesses that contribute to future growth focusing on energy solutions that include the power generation and diagnosis fields, medical solutions that encompass rapid diagnostic systems for bacterial identification, the agri-system business which is comprised of advanced cultivation systems, and IoT solutions that cover piezo-electric materials for sensors and next generation display materials.

Three basic strategies providing value to society

Key concepts for contributing to future society: innovation, global expansion and the strengthening of existing businesses

  • Pursue innovations

    • Promote customer-driven innovations
    • Strengthen our capabilities in proposing solutions
  • Accelerate global expansion

    • Grow the group globally
    • Increase overseas production and markets
  • Strengthen existing businesses

    • Establish next-generation factories with use of advanced technologies
    • Strengthen our competitiveness through rationalization

Working to become a corporate group that creates new customer value and solves social challenges through business activities, we will strengthen our activities in five business domains as well as our management platform and promotes initiatives that help realize a cohesive society in harmony with the environment, health and happiness in an aging society, and industrial platforms in harmony with local communities.

VISION 2025 by numbers
Management Target

The Mitsui Chemicals Group will shift to a customer-driven business model, target sales of ¥2,000 billion, operating income of ¥200 billion, and an ROE of 10% and over in 2025 while promoting the transformation of its business portfolio.

2025 Long-Term Business Plan
2 trilion yen
Oparating income
200 billion yen



or greater

Net D/E

or lower

  • Maximize products and services to achieve a low-carbon, recycling-oriented and cohesive society in harmony with the environment
  • Maximize products and services to achieve increased QOL and a smart society
  • Pursue thorough safety, high quality and fairness through the entire supply chain

To contribute to low-carbon, circular economy, cohesive society, quality of life and smart society, we are presenting in visual form the contributions to the environment and society from our products and services.
And to share those values with all stakeholders, we establish Blue Value™ and Rose Value™.
By adopting Blue Value™ Index, Mitsui Chemicals Group’s distinctive index used to assess environmental impact, and the Rose Value™ Index to assess quality of life(QOL) contribution value, we certify products and services according to application with high environmental contribution value and high QOL improvement contribution value as Blue Value™ and Rose Value™ products and services, respectively.
Solve social challenges and achieve business growth through Blue/Rose Value products.

Environmental index Blue Value™

  • Reduce CO2
  • Protect
  • Achieve
    with nature

Blue Value™ certified products sales ratio

2016 19% → 2025 30%

Actualize a cohesive society in harmony
with the environment

QOL index Rose Value™

  • Respond to
  • Extend healthy life expectancy
  • Create food
    shortage solutions

Rose Value™ certified products ratio

2016 14% → 2025 30%

Create health and happiness in an aging society

Solve social challenges and achieve business growth
through Blue/Rose Value products

The direction of our growth
~more new and wide-ranging contribution~

Creating new value and further globalization, we aim for upcoming growth around the two axes of innovation and deployability

Then in 2025, Mitsui Chemicals will enter into a new stage.

Following our business portfolio reform, we switched to a customer-driven business model.
Now Mitsui Chemicals is stepping forward to make further changes.