004SWP / light 001
A form of expression that is not possible with conventional paper

<Material>

SWP™ (Polyolefin Synthetic Pulp)

SWP™, which stands for Synthetic Wood Pulp, is the world’s only synthetic pulp created using Mitsui Chemicals’ unique technology. Like natural pulp, it has a form that branches out in a micrometric size.
When it is added to natural pulp or other material in the paper milling process, it adds special functions to the paper.
Including a high level of whiteness that cannot be achieved by dyeing, thermally induced change into transparency, thermal sealing and an embossed texture for 3D expression, the design features allow material blended with SWP™ to be used for fashion catalogues, wrapping containers, business cards, greeting cards, book covers, lamp shades and more.
Its thermal sealing function has led to its use in making tea bags without metal staples.
They enable a metal contamination test to be undertaken, thereby enhancing safety and reassurance. In addition, they are more useful, as the lack of metal materials means that they can be microwaved. SWP™ will be rooting for your life.

<Horizons of Material>

• ● Paper blended with SWP™ has very high whiteness, and is easily embossable and thermally sealable. Since only the heated portion becomes transparent, it has greater design potential than ordinary paper products.
• ● Highly regarded for its potential for 3D expression through deep embossing, it has been adopted for a braille picture book in France.
• ● Taking advantage of this technology, the project attempted to express the deeply embossed form and a draping look with the use of a poster-sized sheet of SWP paper.
• ● The value based on the combination of the form that capitalizes on the characteristics of the SWP paper with the design of light will expand the horizons towards creating new products.