Contribute to efforts aimed at reducing environmental load and
improving quality of life through our products and services

Our Blue Value and Rose Value help visualize the contributions our products and services make to the environment and society and enable us to share those values with stakeholders so we can realize a future cohesive society in harmony with the environment and health and well-being in an aging society.  We evaluate our products and services according to application using our own distinctive yardsticks: the Blue Value Index for assessing environmental impacts and the Rose Value Index for assessing improvement in quality of life (QOL). Those that make significant contributions to the environment or improvements to QOL are certified as Blue Value and Rose Value products, respectively.