Brand message
『 We're reshaping the world
from a material level 』

We explore the materials of materials.

Convenience stores have started charging for plastic bags,
while coffee shops have abandoned plastic straws for paper ones.
The world is transitioning away from plastic amid growing
consciousness of waste and other environmental problems.

But plastic offers so much convenience and user-friendliness that
it is now an integral part of our daily life.
Used in every single industry, plastic cannot be eliminated entirely.
Simply renouncing plastic use will inevitably reach a limit at some point.
We need a new way of thinking to ensure we are ready for that day.

We explore the materials of materials.
Under the banner of Green Theory 2030, the Mitsui Chemicals Group
will push ahead with reforming plastic rather than renouncing plastic.
We have launched BePLAYER™ and RePLAYER™ initiatives
to realize our goals of carbon neutrality and a circular economy.
These initiatives are aimed at achieving social progress by involving
everyone as a player.

Under BePLAYER™, we will help the transition to bio-based society
to solve the problem of climate change.
For example, we will use bio-based hydrocarbons generated from used cooking oil to produce plastic materials.
This enables us to create bio-based versions of materials once seen as too difficult to produce from biomass, and will help
to substantially reduce GHG emissions across society.

Under RePLAYER™, we will rethink the way we handle plastic waste
and other waste products and reuse them as resources.
By developing new materials, recycling systems and value chains, we will create a robust circular economy loop that
encompasses a broader part of society.

Our approach of exploring the materials of materials is an important challenge for us,
one that is focused on the huge goals of achieving carbon neutrality and a circular economy.

Working with our business partners and consumers, we will steadily reshape the world, one step at a time,
starting with the materials of materials.

Mitsui Chemicals Group

We’re reshaping the world
from a material level.

Thoughts put into BePLAYER / RePLAYER

It's PEOPLE who always bring about changes in society

In order to realize a circular economy and carbon-neutral society,
it is important for each person to act as a PLAYER and start moving.

As Mitsui Chemicals, which inherits the spirit of "Human Mitsui",
let's become a PLAYER that creates the future together
while enjoying change with partner companies, customers, and consumers
who make up the value chain.

Future for carbon neutrality with bio-based hydrocarbons

  • 01
    Reforming plastics rather than renouncing plastics.
    Bio-based hydrocarbons as a step toward the future.

    We explore the materials of materials. This is the direction that Mitsui Chemicals is headed. As a material manufacturer, we have been supporting affluent and comfortable lifestyles for more than 100 years through the innovation and creation of materials…

  • 02
    The road to carbon neutrality

    Global climate change caused by global warming and resulting disasters are occurring frequently on a global scale. It has been scientifically proven that these are the effects of greenhouse gases such as CO2, and that global warming is an anthropogenic effect…

  • 03
    Developing bio-based lifestyle with Mitsui Chemicals

    The rich material society of today is a result of utilizing and acquiring the resources of the earth. On the other hand, an excessive material society places a burden on the environment and society, causing various problems…


Mitsui Chemicals' vision for the future

  • 01
    BePLAYER™ and RePLAYER™ - For the Future

    RePLAYER™ aims to shift to a circular economy by accelerating the recycling of plastic, an indispensable material for modern society, and strengthening the reduction, reuse, and recycling of plastics…

  • 02
    Commitment to establishing a circular economy and carbon neutrality

    In order to achieve carbon neutrality and a circular economy, it is essential to have the attitude and spirit to be persistent over the long term, to change bold ideas, and to strengthen the ability to execute through scientific thinking, R&D…

  • 03
    We’re reshaping the world from a material level.

    The promotion of the 3Rs (Reduce, Reuse, Recycle) that protect the environment and resources is progressing steadily on a global scale. Plastics are now required not only to take an approach of "reducing the amount of waste"…