Interactive Digital Showcase combines real with virtual in industry first

Distinctive digital media brings TouchFocus™ e-focus eyewear in focus



Mitsui Chemicals, Inc.

Mitsui Chemicals, Inc. (TOKYO: 4183; President & CEO: Tsutomu Tannowa) has announced it will introduce Interactive Digital Showcases (“Touch The TouchFocus”) to promote TouchFocus™ e-eyewear for near and far vision at select TouchFocus™ retail locations.

TouchFocus™ e-focus instantaneously adjustable eyewear for near and far vision made its debut in Japan on February 15, 2018. With a touch to a sensor installed in the temple, the eyewear changes focus from far to near instantaneously, providing a wide area of vision with minimized swim and distortion.

In collaboration with international acclaimed digital promotion agency BIRDMAN Inc., “Touch The TouchFocus” was created as a completely novel way to promote TouchFocus™ utilizing the latest in interactive and digital media.

A transparent display is overlaid onto actual TouchFocus™ eyewear nestled inside the center of the showcase. By interacting with the display, information is virtually displayed in concert with the eyewear, combining the real and virtual into a comprehensive experience. Users lead with their interest, from simulating the TouchFocus™ visual experience to exploring the hidden technology. Go beyond what is considered possible and reach out and “Touch The TouchFocus” for yourself.

「Touch The TouchFocus」 Selected Retail Locations

Retail StoreStart of Use
Tokyo Optical Seibu Ikebukuro Branch
Seibu Ikebukuro Store Main Building 9th Floor Eyeglass Store
Nihombashi Mitsukoshi Main Store
Main Building 7th Floor Eyeglass Store
Tokyo Optical Sogo Yokohama Branch
Sogo Yokohama 8th Floor Eyeglass Store

For more information, please visit the official TouchFocus™ website: