Message from Top Management

Corporate growth cannot be achieved without the development of technologies and the commercialization of new businesses based on clear goals. To accurately understand the issues that our customers, the market and society are facing and create value, Mitsui Chemicals uses Creation Palette YAE^TM as a space for verifying hypotheses and co-creating with customers, and also uses the New Business Incubation Center (NBIC), a company-wide organization for making decisions regarding the commercialization of new businesses, to elevate its co-creation-oriented development structure for developing hypotheses, designing demonstrations and verifying commercialization potential together with customers. Strategically applying the idea of niches or unique positions in ecosystems, which is used in animal ecology, we identify competitive domains where we are uniquely capable of and provide value that cannot be imitated so that we continue to be chosen by the global market. To support these activities, we will flexibly reassign personnel and other resources in collaboration between our research, development and business divisions to manage an optimized company-wide business portfolio. We will shift from a defensive to a more aggressive stance regarding intellectual property. We will select valuable patents and trademarks and license or sell them to generate revenue. We will also use digital technologies and materials informatics to accelerate development and create highly functional materials. At the same time, we must provide essential value, not just desired value, to drive behavioral change in the market. To do this, we must carefully observe customers' behaviors, discover bottlenecks that even customers have not identified, and propose solutions before they demand them. We must identify areas where change is taking place, such as regulatory shifts and technological innovations, use hypothesis-driven thinking to deeply understand the market and carefully consider customer feedback while at the same time continually question the background behind and essence of the issues.

Ultimately, Mitsui Chemicals is competitive because of its human resources. We will foster an environment in which engineers with a passion for technology and new challenges can achieve their potential while integrating technology and management to consistently meet stakeholder expectations.