Blue Value™ ・ Rose Value™

The Mitsui Chemicals Group, which includes “promoting human well-being” as one of the five social contribution areas in its Corporate Mission, lists “a comfortable society in which people can enjoy healthy lives and well-being” and “an inclusive society creating diverse value” as its ideal future society and aims to realize this through its business activities. In VISION 2030, we have established the building of solutions-based business models as a basic strategy. This involves expanding the social issue perspective across all our businesses and offering solutions that combine services beyond just material supply. Through this approach, we aim to contribute to improving quality of life by addressing areas such as “health and livelihood,” “highly livable communities,” and “food security,” alongside business growth.

As a tool to track progress, we have established Rose Value™ as an internal assessment framework used to evaluate the social contributions of our products and services against defined criteria. By maximizing our contributions throughout the entire product life cycle through expanding and providing Rose Value™ products and services, we hope to achieve corporate growth for the Group and realize our ideal future society.

We evaluate the extent to which the Group’s products and services contribute to our approach to social challenges identified in the first stage of assessment. This evaluation considers not only the Company’s direct contributions, but also aims to visualize the broader impact across the supply chain, including processing by customers and the use of the final products.

At the FY2025 review board, 66 products and services were recognized as Rose Value™. Newly recognized products include cell culture-related solutions that support drug discovery research aimed at realizing diverse healthcare options in the future, as well as diagnostic systems capable of highly sensitive and comprehensive testing for multiple gene mutations that cause cancer. In the renewal review process, conducted every five years to reflect changes in social needs and market environments, products such as agrochemicals that protect crops from pests and diseases and help stabilize agricultural production were recognized again.

On the other hand, applications related to the increasing sophistication of digital devices such as smartphones were not recognized if they merely demonstrated improvements in convenience and failed to sufficiently identify and explain the specific social challenges they help address. Applications were also rejected when the role and contribution of the applicant's own products were not adequately explained. Products that were highly evaluated at the time of their initial recognition for their contributions to socially significant issues, such as infectious disease control, undergo a five-year renewal review and are required to revise their application narratives if they do not sufficiently reflect subsequent changes in social challenges and societal expectations.

By applying this two-step assessment—considering both the approach to social challenges and our reasonable involvement, while also taking into account prerequisites and trade-offs—we strive to evaluate as objectively as possible whether a product or service truly contributes to addressing social challenges. Additionally, we base our reviews on the advice and views from external advisors regarding the appropriateness of the assessment and the significance of social contribution throughout the entire supply chain.

When determining the assessment methods and review criteria for Rose Value™ products, we receive advice from the Japan Research Institute, Ltd., which serves as an external advisor and provides insights from a specialist perspective. In addition, prior to the review board meeting, we also take into account the expert opinions provided by the institute on the level of contribution made by the applicant products, and the review board determines whether they meet the criteria.