Blue Value™ / Rose Value™

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Visualizing Contributions to the Environment and Society Blue Value™ — Environmental Contribution Value Rose Value™ — QOL Improvement Contribution Value Blue Value™ / Rose Value™ Products

Rose Value™ — QOL Improvement Contribution Value

La Vie en rose

Days brimming with happiness and hope for people from all walks of life.

In 2016 we devised the Rose Value™ for products and services that help improve QOL in order to demonstrate the kind of value our Group can provide in aiming to realize a comfortable society in which people can enjoy healthy lives and well-being.
We use the Rose Value™ Index—our own QOL improvement assessment index developed in accordance with the targets of the SDGs and other needs of society—to evaluate products and services in consideration of sustainable procurement and certify them as Rose Value™ if they significantly contribute to improving QOL in the following three categories: (1) enriching life and society; (2) extending healthy life-span; and (3) protecting food. We use qualitative and easy-to-understand evaluation criteria incorporating mainly universal design and amenity, resilient and smart city, universal health coverage, and food security perspectives to carefully examine whether the value of the functions and concept of a potential Rose Value™ product or service contributes to improving QOL in the evaluation categories. In response to the changing challenges and needs of society, in 2019 we added to and amended the categories to contribute to sustainable communities, including disaster prevention/mitigation and longer infrastructure life.
Rose Value™ plays an important role in the Mitsui Chemicals Group’s efforts towards material topics. We visualize the progress of our efforts in the areas of Health and Livelihood, Highly Livable Communities, and Food Security by utilizing the sales revenue ratio of Rose Value™ products as a KPI. Also, the QOL improvement viewpoint in the Rose Value™ screening process ensures product design based on full life-cycle considerations.
The Mitsui Chemicals Group aims to realize a comfortable society in which people can enjoy healthy lives and well-being through utilization of Rose Value™ criteria and increasing the number of Rose Value™ products and services.

QOL Improvement Assessment Index— Rose Value™ Index

Contributions	Rose Value™ Index evaluation categories
Enriching life and society
	Improving comfort in people’s lives Provide products, buildings and spaces that take into consideration the needs of a variety of people.
	Enhancing nursing care Specialized nursing and caregiving is a component of “improving comfort in people’s lives”.
	Ensuring the sustainability of communities Promote disaster prevention/mitigation measures, longer service life of infrastructure, shift to ICT in communities.
Extending healthy life-span
	Supporting physical well-being Assist, improve, and heighten functions throughout the body, either directly or indirectly.
	Advancing medical care and pharmaceuticals Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness. Or improve aspects of medicine functionality, quality, and production.
	Preventing and taking action against infectious diseases Prevent or take action against infectious diseases.
	Improving accessibility to nutrition and water Simplify and/or improve production and/or the delivery of nutrition and water.
Protecting food
	Improving food productivity Raise food yields as well as work efficiency; improve related equipment capabilities.
	Guaranteeing safe and stable food distribution Secure and raise the level of safety and stability in food distribution.
	Reducing food loss and food waste Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors.

Contributions
	Rose Value™ Index evaluation categories
Enriching life and society
	Improving comfort in people’s lives Provide products, buildings and spaces that take into consideration the needs of a variety of people.
	Enhancing nursing care Specialized nursing and caregiving is a component of “improving comfort in people’s lives”.
	Ensuring the sustainability of communities Promote disaster prevention/mitigation measures, longer service life of infrastructure, shift to ICT in communities.
Extending healthy life-span
	Supporting physical well-being Assist, improve, and heighten functions throughout the body, either directly or indirectly.
	Advancing medical care and pharmaceuticals Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness. Or improve aspects of medicine functionality, quality, and production.
	Preventing and taking action against infectious diseases Prevent or take action against infectious diseases.
	Improving accessibility to nutrition and water Simplify and/or improve production and/or the delivery of nutrition and water.
Protecting food
	Improving food productivity Raise food yields as well as work efficiency; improve related equipment capabilities.
	Guaranteeing safe and stable food distribution Secure and raise the level of safety and stability in food distribution.
	Reducing food loss and food waste Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors.

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