Blue Value™ / Rose Value™

Visualizing Contributions to the Environment and Society Blue Value™ — Environmental Contribution Value Rose Value™ — QOL Improvement Contribution Value

Blue Value™ / Rose Value™ Products

Rose Value™ — QOL Improvement Contribution Value

La Vie en rose

Days brimming with happiness and hope for people from all walks of life.

In 2016 we devised the Rose Value™ for products and services that help improve QOL in order to demonstrate the kind of value our Group can provide in aiming to realize health and well-being in an aging society in the future.
We use the Rose Value™ Index—our own QOL improvement assessment indicator developed in accordance with the targets of the SDGs and other needs of society—to evaluate products and services in consideration of sustainable procurement and certify them as Rose Value™ if they significantly contribute to improving QOL in the following three categories: (1) responding to the declining birthrate and aging population; (2) extending healthy life expectancy; and (3) addressing food problems.
We use qualitative and easy-to-understand evaluation criteria incorporating mainly universal design, universal health coverage, and food security perspectives to carefully examine whether the value of the functions and concept of a potential Rose Value™ product or service contributes to improving QOL in the evaluation categories.

QOL Improvement Assessment Index— Rose Value™ Index

Contributions	Rose Value™ Index
Contributions	evaluation categories
Responding to the declining birthrate and aging population	Improving products, buildings, and spaces in the lives of a broad range of people, including infants, children, expectant mothers, the elderly, and the disabled
	Improving comfort in people’s lives Provide products, buildings and spaces that take into consideration the needs of a variety of people
	Enhancing nursing care Specialized nursing and caregiving is a component of “enhancing comfort in daily living”
Extending healthy life expectancy	Extending independent living during which people can maintain their own physical and mental well-being without relying on daily or ongoing medical or nursing care
	Supporting physical well-being Assist, improve and heighten functions throughout the body, either directly or indirectly
	Advancing medical care and pharmaceuticals Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness Or improve aspects of medicine functionality, quality and production
	Preventing and taking action against infectious diseases Prevent or take action against infectious diseases
	Improving accessibility to nutrition and water Simplify and/or improve production and/or the delivery of nutrition and water
Addressing food problems	Improving food productivity, consumption without waste, and ensuring reliable, safe, and stable food supply
	Improving food productivity Raise food yields as well as work efficiency; improve related equipment capabilities
	Guaranteeing safe and stable food distribution Secure and raise the level of safety and stability in food distribution
	Reducing food loss and food waste Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors

Contributions
Responding to the declining birthrate and aging population Improving products, buildings, and spaces in the lives of a broad range of people, including infants, children, expectant mothers, the elderly, and the disabled
	Improving comfort in people’s lives Provide products, buildings and spaces that take into consideration the needs of a variety of people
Enhancing nursing care Specialized nursing and caregiving is a component of “enhancing comfort in daily living”
Extending healthy life expectancy Extending independent living during which people can maintain their own physical and mental well-being without relying on daily or ongoing medical or nursing care
	Supporting physical well-being Assist, improve and heighten functions throughout the body, either directly or indirectly
Advancing medical care and pharmaceuticals Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness Or improve aspects of medicine functionality, quality and production
Preventing and taking action against infectious diseases Prevent or take action against infectious diseases
Improving accessibility to nutrition and water Simplify and/or improve production and/or the delivery of nutrition and water
Addressing food problems Improving food productivity, consumption without waste, and ensuring reliable, safe, and stable food supply
	Improving food productivity Raise food yields as well as work efficiency; improve related equipment capabilities
Guaranteeing safe and stable food distribution Secure and raise the level of safety and stability in food distribution
Reducing food loss and food waste Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors

Contributions

Rose Value^® Index evaluation categories

Responding to the declining birthrate and aging population

Improving products, buildings, and spaces in the lives of a broad range of people, including infants, children, expectant mothers, the elderly, and the disabled

Improving comfort in people’s lives

Provide products, buildings and spaces that take into consideration the needs of a variety of people

Enhancing nursing care

Specialized nursing and caregiving is a component of “enhancing comfort in daily living”

Extending healthy life expectancy

Extending independent living during which people can maintain their own physical and mental well-being without relying on daily or ongoing medical or nursing care

Supporting physical well-being

Assist, improve and heighten functions throughout the body, either directly or indirectly

Advancing medical care and pharmaceuticals

Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness
Or improve aspects of medicine functionality, quality and production

Preventing and taking action against infectious diseases

Prevent or take action against infectious diseases

Improving accessibility to nutrition and water

Simplify and/or improve production and/or the delivery of nutrition and water

Addressing food problems

Improving food productivity, consumption without waste, and ensuring reliable, safe, and stable food supply

Improving food productivity

Raise food yields as well as work efficiency; improve related equipment capabilities

Guaranteeing safe and stable food distribution

Secure and raise the level of safety and stability in food distribution

Reducing food loss and food waste

Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors

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