Blue Value™ / Rose Value™
Rose Value™ — QOL Improvement Contribution Value
La Vie en rose
Days brimming with happiness and hope for people from all walks of life.
In 2016 we devised the Rose Value™ for products and services that help improve QOL in order to demonstrate the kind of value our Group can provide in aiming to realize health and well-being in an aging society in the future. In response to the changing challenges and needs of society, in 2019 we added to and amended the categories to contribute to sustainable communities, including disaster prevention/mitigation and longer infrastructure life.
We use the Rose Value™ Index—our own QOL improvement assessment index developed in accordance with the targets of the SDGs and other needs of society—to evaluate products and services in consideration of sustainable procurement and certify them as Rose Value™ if they significantly contribute to improving QOL in the following three categories: (1) enriching life and society; (2) extending healthy life-span; and (3) protecting food.
We use qualitative and easy-to-understand evaluation criteria incorporating mainly universal design and amenity, resilient and smart city, universal health coverage, and food security perspectives to carefully examine whether the value of the functions and concept of a potential Rose Value™ product or service contributes to improving QOL in the evaluation categories.
QOL Improvement Assessment Index— Rose Value™ Index
| Contributions | Rose Value™ Index evaluation categories |
|---|---|
|
Enriching life and society 
|
Contribute to a comfortable life for everyone and sustainable communities. |
Provide products, buildings and spaces that take into consideration the needs of a variety of people |
|
Specialized nursing and caregiving is a component of “improving comfort in people’s lives” |
|
Promote disaster prevention/mitigation measures, longer service life of infrastructure, shift to ICT in communities |
|
|
Extending healthy life-span 
|
Contribute to building a society that enables healthy and comfortable lives through improving medical service quality, easing physical burdens, and providing nutritional support. |
Assist, improve, and heighten functions throughout the body, either directly or indirectly |
|
Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness |
|
Prevent or take action against infectious diseases |
|
Simplify and/or improve production and/or the delivery of nutrition and water |
|
|
Protecting food
|
Contribute to safe, secure, and stable food supply through improving productivity and reducing food waste. |
Raise food yields as well as work efficiency; improve related equipment capabilities |
|
Secure and raise the level of safety and stability in food distribution |
|
Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors |
| Contributions | |
|---|---|
| Rose Value® Index evaluation categories | |
|
Responding to the declining birthrate and aging population
Improving products, buildings, and spaces in the lives of a broad range of people, including infants, children, expectant mothers, the elderly, and the disabled |
|
Provide products, buildings and spaces that take into consideration the needs of a variety of people |
|
Specialized nursing and caregiving is a component of “enhancing comfort in daily living” |
|
|
Extending healthy life expectancy
Extending independent living during which people can maintain their own physical and mental well-being without relying on daily or ongoing medical or nursing care |
|
Assist, improve and heighten functions throughout the body, either directly or indirectly |
|
Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness |
|
Prevent or take action against infectious diseases |
|
Simplify and/or improve production and/or the delivery of nutrition and water |
|
|
Addressing food problems
Improving food productivity, consumption without waste, and ensuring reliable, safe, and stable food supply |
|
Raise food yields as well as work efficiency; improve related equipment capabilities |
|
Secure and raise the level of safety and stability in food distribution |
|
Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors |
|
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